Beauty brands

Canada. A $3 Billion Prestige Beauty Market. We help brands thrive.

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How we work

Maverick Sales takes an ownership approach with our portfolio of skincare, cosmetics, fragrance, and hair care brands. From account management, trade marketing, digital commerce, field management, S&OP; we build. Our experience and relationships with Sephora, Shoppers Drug Mart, and regional retailers allows us to engage, build, and execute the most effective plans to grow your brand.

1

Commercial Ownership

Your brand is our priority. We are uniquely focused on your brand’s go to market plan, your brand’s P&L, and your brand’s S&OP. Our account management team is highly focused, and supported with leadership, a data and insights team, a field team, and sales operations.

2

Distribution

We not only operate as a commercial team on behalf of brands, but we also are a distributor. As Vendor of Record and Importer of Record we are able to simplify and accelerate your commercial opportunity in Canada. With our strategic leadership and depth of market insight we are able to grow and amplify your brand. With our relationships at key retailers like Shoppers Drug Mart and Sephora, we turn the go to market into winning in the market.

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3

Field Management

Our expertise in store level activation allows us to run impactful sales training, education, and special events. Our coverage impacts over 50% of Canada's population from Shoppers Drug Mart, to Sephora, and other retailers across Calgary, Edmonton, Toronto, Montreal, Vancouver, Ottawa, and surrounding areas.

How we help you grow

Account Management

We take accountability for your national performance. Our account management team continues to set a winning tone having doubled shelf real estate on a mature derm brand, to leading a country-wide brand relaunch on a global fragrance icon in less than 6 months, and negotiating new brand launches into Canada from exclusive retailer trade agreements, to distribution at scale. Our depth in knowledge of what retailers need, their top priorities, and how to effectively execute against those is an asset for your brand.  Our account management team is supported with sales operations, customer insights, and a field team. We set ambitious KPIs for your brand and then exceed them.

Digital Marketplace

Amazon may be the most important digital marketplace, and we are experts at Amazon, but we also prioritize our retailers #1 store: their e-com. Not only do we lead your bricks & mortar business, but we lead your execution on Sephora.ca, Shoppersdrugmart.ca and more. We ensure your product pages are best in class, and that we execute digital marketing activities with the same unparalleled expertise as we do in the rest of the business.

Field Management

Maverick Sales field teams drive sales with consumers, build relationships with beauty advisors, and make sure all the right people in all the right stores know everything about your brand. We run hub events, demos, on and off-stage training, along with ongoing territory coverage. Our field team is rapidly scalable, with options of multi-brand or dedicated teams depending on the unique requirements of your brand.

S&OP and Insights

Keeping products in stock and on shelves can be a complex business. If a brand can’t predict the demand, growth stops. If a brand can’t earn profit through execution, why do it. Our retail operations experts handle all the complexities for you. We leverage technology and a consistent process to ensure clarity and effective execution. Our customer insights team leverages and shares customer and market data with you, with our account management team, and with our sales operations team, with a relentless focus on action and outcomes.

Marketing and Media

From driving single branded campaigns at Sephora, to digital screen fronts at Yonge and Dundas Square, we accelerate your growth with best-in-class retail media marketing. We partner with some of the world’s best retail media agencies to offer you custom solutions that will inform, educate, and convert your growing audience.

"When looking for broker support, we were immediately drawn to Maverick’s eagerness to tailor their approach around our needs.  Their unique capabilities to view the business with a fresh perspective, their attention to detail and knowledge of the Canadian market, truly sets them apart from the rest."

Marisa Wels

CSCA Perrigo and Perrigo Direct Sales

"Calvin and his team take an ownership approach to the Canadian retail business. They have led meaningful growth initiatives at our key retailers, added new distribution, and navigated all the difficult topics that come up both internally and with our retailers. Maverick Sales are great partners for our organization."

Luis Villegas

Vice President Retail Sales

"It is evident that your firm is on top of its game – it is such a pleasure to work with an organization that is “awake” and thinking critically about the business. Well done!"

Brenda Embree

VP of Sales & Marketing

"The Maverick Sales team built the Florence by Mills Canada go to market strategy and executed against it leading to tremendous support from Shoppers Drug Mart and an incredible launch of the brand in Canada. They did a great job owning and executing and working closely with my team to ensure success."

Paula Pontes

Former CEO