Beauty brands

Maverick takes commercial accountability of your beauty brand in Canada. We are Canada market experts, take ownership of your go-to-market plan, your P&L, and your retailer relationships. Our KAMs have negotiated new brand launches into Canada through exclusive retailer agreements, doubled shelf real estate on mature derm brands, and executed a country-wide brand relaunch for a global fragrance icon in under six months. We work closely with buyers at Sephora Canada, Shoppers Drug Mart, and regional drug and specialty retailers to bring brand plans to life.

Amazon.ca is Canada's fastest-growing beauty retailer. Maverick manages Amazon.ca with a full flywheel approach: Vendor Central account management, Sponsored Products and DSP, A+ content, PDP optimization, and Brand Store management. We also prioritize your product pages on Sephora.ca and Shoppersdrugmart.ca because retailer ecom might be your buyer's most-watched KPI, and it is your #1 selling store. Every digital channel is managed as an integrated commercial asset, not delegated to a separate agency with no visibility into your retail business.

Maverick's field team can be scaled up and down to cover 80+% of Canada's population. We run hub events, in-store demos, beautyadvisor training, on- and off-stage education, and ongoing territory coverageat Shoppers Drug Mart and Sephora. We have built and run dedicated teams andmulti-branded, allowing our partners to manage appropriately to their stage andbudget.

Beauty brands fail in Canada when they can't forecast demand accurately or manage trade spend discipline across Sephora and Shoppers Drug Mart's complex and different cost structures. Maverick runs monthly demand planning, tracks weekly sell-in and sell-out by banner, and aggregates retailer POS data into a single view to surface risks and capture opportunities. We have a relentless focus on action and outcomes.

"When looking for broker support, we were immediately drawn to Maverick’s eagerness to tailor their approach around our needs.  Their unique capabilities to view the business with a fresh perspective, their attention to detail and knowledge of the Canadian market, truly sets them apart from the rest."

Marisa Wels

Director of Sales

"The team take an ownership approach to the Canadian retail business. They have led meaningful growth initiatives at our key retailers, added new distribution, and navigated all the difficult topics that come up both internally and with our retailers. Maverick Sales are great partners for our organization."

Luis Villegas

Vice President Retail Sales

"It is evident that your firm is on top of its game – it is such a pleasure to work with an organization that is “awake” and thinking critically about the business. Well done!"

Brenda Embree

VP of Sales & Marketing

"The Maverick Sales team built the Florence by Mills Canada go to market strategy and executed against it leading to tremendous support from Shoppers Drug Mart and an incredible launch of the brand in Canada. They did a great job owning and executing and working closely with my team to ensure success."

Paula Pontes

Former CEO

From driving single branded campaigns at Sephora, to digital screen fronts at Yonge and Dundas Square, we accelerate your growth with best-in-class retail media marketing. We partner with some of the world’s best retail media agencies to offer you custom solutions that will inform, educate, and convert your growing audience.