A sales agency that’s on your side
As your brand’s commercial sales team across Canada, Maverick Sales delivers results that exceed your expectations. Once we help you, retailers want to help you, too.
Why partner with Maverick?
Our phenomenally talented team becomes your team. You gain our skills and specialized knowledge that supports your growing business.
Retailers love working with us because we drive category growth and make their lives easier. Brands love working with us because we build and execute plans that deliver ambitious outcomes.
Our team is exceptional and wants to be your team, too.
How we help you grow
We take accountability for your national performance. Our account management team continues to set a winning tone having doubled shelf real estate on a mature derm brand, to leading a country-wide brand relaunch on a global fragrance icon in less than 6 months, and negotiating new brand launches into Canada from exclusive retailer trade agreements, to distribution at scale. Our depth in knowledge of what retailers need, their top priorities, and how to effectively execute against those is an asset for your brand. Our account management team is supported with sales operations, customer insights, and a field team. We set ambitious KPIs for your brand and then exceed them.
Amazon may be the most important digital marketplace, and we are experts at Amazon, but we also prioritize our retailers #1 store: their e-com. Not only do we lead your bricks & mortar business, but we lead your execution on Sephora.ca, Shoppersdrugmart.ca and more. We ensure your product pages are best in class, and that we execute digital marketing activities with the same unparalleled expertise as we do in the rest of the business.
Maverick Sales field teams drive sales with consumers, build relationships with beauty advisors, and make sure all the right people in all the right stores know everything about your brand. We run hub events, demos, on and off-stage training, along with ongoing territory coverage. Our field team is rapidly scalable, with options of multi-brand or dedicated teams depending on the unique requirements of your brand.
Keeping products in stock and on shelves can be a complex business. If a brand can’t predict the demand, growth stops. If a brand can’t earn profit through execution, why do it. Our retail operations experts handle all the complexities for you. We leverage technology and a consistent process to ensure clarity and effective execution. Our customer insights team leverages and shares customer and market data with you, with our account management team, and with our sales operations team, with a relentless focus on action and outcomes.
From driving single branded campaigns at Sephora, to digital screen fronts at Yonge and Dundas Square, we accelerate your growth with best-in-class retail media marketing. We partner with some of the world’s best retail media agencies to offer you custom solutions that will inform, educate, and convert your growing audience.
Our verticals
For the best results in a crowded market, you need a team that knows your business — and its people — inside and out.
A highly competitive vertical, fast-moving consumer goods requires depth of expertise and strong relationships with Canada's top retailers, including Loblaws, Walmart Canada, Sobeys, and more.
With decades of experience, our CPG sales teams seamlessly manages your brand and retail partner needs so you can scale with success.
Canada’s beauty industry is highly concentrated with Sephora, Shoppers Drug Mart, and Hudson Bay leading the charge. Our beauty sales team knows what these retailers need and delivers.
Add our best-in-class field team and trainers, and our experienced key account managers, and every beauty expert in Canada will know — and sell — your brand.
Our partners
Through Maverick Sales, you get access to world leaders in media, marketing, store-level support, and logistics. As integrated members of our team, our partners help us accelerate all aspects of the Canadian commercial strategy.
